Services
Let our experience be your guide
With years of experience and a library of proven processes and templates, we offer tailored feasibility studies that clarify regulatory requirements, market dynamics, and potential strategic entry options. Our assessments provide actionable insights, helping clients navigate complexities, reduce risks, and plan for success in the US Life Sciences market.
We asses your product-to-market fit and build insights with experience and knowledge of the US market.
We gather input on performance (if applicable), investigate available data, survey the market, engage focus groups and advisors. Our team will analyze the input, build insights, and distill it down into a set of key opportunities and threats. All input is summarized into key strategic challenges for your product that must be addressed entering the market. In addition, we build the frameworks needed to decide on where in the market to focus your effort. The outcome is intended to spur a discussion to make informed strategic plan.
Pitfalls
The most common pitfall when analyzing the U.S. market is assuming homogeneity, which leads to an oversimplified view of the market and overlooks the diversity that heavily influences consumer behaviors.
“Companies do not take the time to learn how to do business here, in terms of business culture and practices."Matteo Daste, Partner, Squire Patton Boggs
We tailor your product concept to the unique demands and complexities of the US market.
We will build a strategic plan focusing on addressing your identified key strategic challenges and tailored to customer segments, their pain and gain points. Using the strategic plan we build an execution plan of initiatives and actions and define how to track progress and set a timeline for execution. The plan will serve as the foundation developing the content to be tested for market and customer feedback.
Pitfalls
For many industries, the US market is so large that the only viable strategy is to break it down in narrow segments and focus relentlessly on targeting and serving one or two of them. To properly identifying the competition is an issue that is tightly related to focus and segments which can lead to missed threats or an overestimation of the company’s competitive advantage.
Reference: LinkedIn - Mistakes International...
“Large markets must be dissected into narrowly defined segments that then require extreme targeting"Viki Forrest, CEO, ANZA Technology Network
We pilot your concept together with well-established partners and a network of locally based people.
Using marketing goals, challenges and past performance (if available), our team designs an approach that maximizes your assets and reaches your audience. The pilot is optimized toward the agreed upon performance indicator and report on key learnings throughout the campaign
Pitfalls
The single most important pitfall to avoid when piloting your product is lack of clear objectives. Without clear, well-defined goals, every other aspect of the project becomes unfocused. This can lead to misaligned strategies, wasted resources, and difficulty in measuring success since the objectives serve as the foundation for all other components of the project, such as audience targeting, channel selection, budgeting, and performance evaluation.
“The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere.”Eric Reis, The Lean Startup
We provide a comprehensive understanding of the opportunities and the key challenges for your product or service associated with a new venture.
Based on our Market Analysis and the Pilot outcome our team will consolidate and share the Market Dynamics, i.e. your potential market size & growth opportunities, your cost of customer acquisition, and innovation potential (if applicable). We will summarize our Market Insights, i.e. the competitive landscape, your competitive advantage, and target customer segmentation.
Furthermore, we will show you how the product or service aligns with customer needs and pain points that will allow you to potentially refine your offering to achieve the best product-market fit, and we will give you an idea on pricing and regulatory requirements. The goal is to ensure you have the information needed for correct resource allocation, a good understanding on timelines and potential risks, so that you can make an informed business decision on the next step.
Next step
Launch Roadmap
We use a fully integrated launch planning approach to ensure efficiency, to save time, costs and ensure alignment between functions.
Launch planning demands a collaborative, cross-functional approach to clearly define roles, responsibilities, and timelines. Our integrated model encompasses the activities, projects, and processes required to ensure functional readiness before launch. We apply lean and agile principles to the model which serves as the foundation for developing a tailored launch roadmap. Our model is also used as a comprehensive checklist and provides valuable insights into resource allocation, helping you optimize your team's efforts
Pitfalls
The most common pitfall when planning for launch is the Lack of Clear Ownership, unclear roles and responsibilities. When accountability is ambiguous, tasks can be duplicated, delayed, or missed. Without a single point of authority or a project manager, coordination can falter.
"Success in any launch—especially in the dynamic and fast-paced U.S. market—depends on unambiguous ownership and defined roles."
